The AboutUs Blog

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11/01/11--13:03: How to get backlinks, the #1 SEO ranking factor (chan 2124973)

This article was originally one of our weekly SEO tip emails. Sign up to get those. Links from other sites to yours – also called backlinks - continue to be the most important ranking factor that search engines look at when deciding where to rank a web page in search results.  Also, links to a [...]


11/02/11--13:49: Facebook and You: How to have a better presence. (chan 2124973)

I have been wondering how to improve the Facebook presence for one of my clients.  I just watched a webinar on how to do that. Facebook pages are a great place to engage your customers and future customers. But don’t neglect your website! Remember that most people will do business with you on your website. [...]


11/08/11--09:00: Yes, Social Does Matter for SEO (chan 2124973)

In case you haven’t heard yet, the rules of search engine optimization (SEO) have changed. Yes, you still need to have awesome, unique title tags on important pages, you still need a search engine friendly architecture and you should still try to get inbound links from reputable sites. But the playing field is more level [...]


11/14/11--09:00: 12 Reasons Why I Love Social Media (chan 2124973)

I read Sam Fiorella’s provocative blog post, 12 Most Pressing Reasons Social Media Must Die, just a few days after publishing an article on AboutUs.org about why social media is the poor man’s SEO. I love social media. No, really, I love social media. I believe it levels the playing field, giving every small business [...]


11/15/11--09:00: Google Freshness Update: Good News for Small Business (chan 2124973)

Google’s Panda update caused a lot of panic early this year among webmasters who saw their site traffic plummet due to duplicate or minimally useful content. The search giant’s new Freshness update hasn’t garnered nearly as much notice, but it affects a lot more searches – and websites. The best part is, the Freshness update [...]


11/21/11--13:09: Become an industry expert, and improve your SEO (chan 2124973)

A recent webinar on Hubspot about improving SEO rankings for small business emphasized two things: create meaningful and useful content about your industry on your website, and make it easy for people to share your content in social media. The goal: Become recognized as an expert in your field, and get better search rankings and [...]


12/08/11--09:00: 11 SEO Tips for E-Commerce Sites (chan 2124973)

Getting more website traffic – and the right kind – is important to anyone who creates an e-commerce website. Our newest online marketing article tackles the most important search engine optimization (SEO) tactics any e-commerce site can use to rank higher in search for the right keywords, and reach the right people. SEO Tips for [...]


12/14/11--09:00: Welcome to Blake Biesecker, Our New CTO (chan 2124973)

We’re happy to be working with Blake Biesecker, our new chief technology officer here at AboutUs. Blake has been on the Portland technology scene for quite a while – he was CTO at Second Porch (which was purchased by Home Away earlier this year) and chief architect at SnapNames (and then at Oversee.net after it purchased SnapNames). [...]


12/19/11--09:00: Cascade Your Content for Better SEO (chan 2124973)

You know you need high-quality content on your website if you want to engage customers and rank well in search results. Once you’ve taken the time to create great articles and blog posts (and it sure does take time!), make the most of that content by getting it out to the social networks. You can [...]


12/20/11--10:43: Tempt readers with your headline, feed them with your content (chan 2124973)

Writers and marketers wear many hats. Teacher, persuader, motivator, advisor, and entertainer. Which hat are you wearing today? Deciding that can help you craft your article or blog post so people will want to read it. Jonathan Morrow of Copyblogger  speaks to your plight in Sex,Lies and The Art of Commanding Attention. He recommends using [...]